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Effective Date: 16 July 2019

This Notice has been prepared by us, Addictive Bakes LLP, in connection with the Personal Data Protection Act (No. 26 of 2012) (“the Act”) to inform you how we manage personal data (as defined below) which is subject to the Act. The security of your personal data and confidential information is important to us.  We have in place safeguards to protect your personal data and confidential information that are stored with us. This Notice describes how we may collect, use, disclose, process and manage your personal data and confidential information.

By using the Site, it shall be deemed as your understanding, acceptance and agreement to be bound by the provisions of this Notice.

Addictive Bakes Privacy and Confidentiality Principles

  • We only collect personal information that we believe to be relevant and required to provide our legal services to you.
  • We will not use or disclose information collected about you otherwise than for the purpose made known to you, a purpose you would reasonably expect, a purpose required, authorised or permitted by or under any law or a purpose otherwise authorised by you.
  • We may be required from time to time to disclose your personal information to Governmental or judicial bodies or agencies, but we will only do so under proper authority.
  • We aim to keep your personal information on our records accurate and up-to-date.
  • We maintain strict security systems designed to prevent unauthorised access to your personal information by anyone, including our staff.
  • All our staff and all parties with permitted access to your personal information including any third party to whom we have outsourced a part of our work to are specifically required to observe our confidentiality obligations.

What personal data we collect

“Personal data” is data that can be used to identify a natural person.

Some examples of your personal data that we may collect are:-

(a) personal particulars (e.g. name, contact details, residential address, date of birth, identity card or passport details, education details);

(b) specimen signature or signatures;

(d) images of our conversations with you (e.g. text messages);

(e) employment details (e.g. occupation, directorships and other positions held, employment history, salary benefits);

(f) financial information (credit card numbers, debit card numbers or bank account information); and/or

(i) personal opinions made known to us (e.g. feedback).

How personal data is collected

Generally we collect personal data in the following ways:-

(a) when you submit any form, including but not limited to, Addictive Bakes Site account registration and placing order via our Site;

(b) when you enter into any agreement or provide other documentation or information in respect of your interactions and transactions with us, or when you use our services;

(c) when you interact with our staff via telephone calls, text messages, letters, fax email and face-to-face meetings;

(d) when you request that we contact you, be included in an email or other mailing list; or when you respond to our request for additional personal data and other initiatives;

(e) when you submit an employment application or when you provide documents or information including your resume and/or curriculum vitae in connection with any appointment or any position;

(f) when you use our electronic services, or interact with us via our websites or use services as our websites;

(g) when we seek information about you and receive your personal data in connection with your relationship with us, from business partners, public agencies, your ex-employer and relevant authorities;

(h) when we receive references from business partners and third parties, for example, when you have been referred by them; and/or

(i) when you submit your personal data to us for any other reason.

How personal data is used

Generally we may collect, use and/or disclose your personal data for the following purposes:-

(a) providing you with the services which you have requested;

(b) verification of your identity for the purpose of providing you with our services;

(c) responding to your queries and requests and handling complaints, feedback and suggestions;

(d) providing you with personalised service, including at our customer service touchpoints;

(e) networking to maintain customer relationship, customer outreach and relationship management, including sending you newsletters and materials which we think may be of interest to you. You can opt out of receiving these e-mails from us by either clicking “unsubscribe” at the bottom of the e-mail when you receive it or by sending an e-mail that includes your e-mail address and a request that you not receive our promotional e-mails;

(g) preventing, detecting and investigating crime, including fraud and money-laundering or terrorist financing and analyzing and managing commercial risks;

(h) legal purposes (including but not limited to obtaining legal advice and dispute resolution);

(i) complying with any applicable rules, laws and regulations, codes of practice or guidelines or to assist in law enforcement and investigations by relevant authorities; and/or

(j) any other purpose relating to any of the above.

Parties to whom personal data may be disclosed

We will take reasonable steps to protect your personal data against unauthorised disclosure. Subject to the provisions of any applicable law, your personal data may be provided, for the purposes listed above, on a need to know basis, to the following entities or parties, whether they are located overseas or in Singapore:-

(a) any person in connection with the services you have requested us to provide for you;

(b) our professional advisers such as our auditors and lawyers;

(c) any person to whom disclosure is allowed or required by law, regulation or any other applicable instrument;

(d) any third party to whom we have outsourced a part of our work to, to the extent it is necessary for them to carry out the assigned tasks; and/or

(e) any other party to whom you authorise us to disclose your personal data.

We may share personal data with third parties for the purposes of the third party providing a relevant service in connection with the services you have requested us to provide for you.

We do not sell your personal data to any third parties.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Confidential Information

Subject to the relevant rules and regulations and any legal professional restrictions which apply to us in Singapore, the following will apply:

  • We owe a duty of confidentiality to all our customers and accordingly, subject to any overriding legal obligation on you or us and (ii) below, we will keep all documents and information which we receive as a result of acting for you confidential, and in particular, we will not disclose them to any other customer of our company without your express agreement.
  • Confidential information acquired by us in the course of our engagement may be disclosed, on a need to know basis, to:
    • any party to whom we are permitted or is required by law, by an order of court, or by a tribunal to make the disclosure;
    • any party in confidence, for the sole purposes of obtaining advice in connection with our legal or ethical obligations;
    • a provider or broker of our insurance in confidence, in connection with any claim or potential claim, or any complaint or potential complaint, by any person against us;
    • any third party to whom we have outsourced a part of our work to, in confidence, to the extent that it is necessary for them to carry out the assigned tasks; and/or
    • any other party to whom you authorise us to disclose the information.

Withdrawal of Consent

If you wish to withdraw your consent to any use or disclosure of your personal data or confidential information as set out above, you may contact us.

Please note that if you withdraw your consent to any or all or disclosure of your personal data or confidential information, depending on the nature of your request, we may not be in a position to continue to provide our services to you. Such withdrawal may also result in the termination of any agreement you may have with us. Our rights and remedies are expressly reserved in such event.

Use of cookies

Our website uses cookies. A cookie is a small text file placed on your computer or mobile device when you visit a website. Cookies collect information about users of the website and their visit, such as their internet protect (IP) address, how they arrived at the website (for example, through a search engine or a link from another website) and how they navigate within the website. We use cookies and other technologies to facilitate your internet sessions, offer you services according to your preferred settings, track visitor use of our websites and to compile statistics about website activities.

A pixel tag, also known as a web beacon, is an invisible tag placed on certain pages of our website but not on your computer. Pixel tags are usually used in conjunction with cookies and are used to monitor the behaviour of users visiting the website.

You may set your browser to block cookies which will in turn disable the pixel tags from monitoring your website visit.  You may also remove cookies stored from your computer or mobile device. However, if you do block cookies and pixel tags, you may not be able to use certain features and functions of our website.

Third party sites

Our website may contain links to other websites operated by third parties that are linked to our website. We encourage you to learn about the privacy policies of such third party websites. Once you have left our website, you should check the applicable privacy policy of the third party website to determine how they will handle any information they collect from you.

Contacting us

If you:-

(a) have any questions or feedback relating to your personal data or confidential information or our privacy and confidentiality policy;

(b) would like to withdraw your consent to any use of your personal data or confidential information as set out in this privacy and confidentiality protection notice; or

(c) would like to obtain access and make corrections to your personal data or confidential information records,

you can approach us via the following channels:

(i) email us at hello@addictivebakes.com;

(ii) call our Data Protection Officer at 83332714; or

(iii) write to our Data Protection Officer as follows:-

Data Protection Officer
25 Lorong 3 Toa Payoh
Singapore 319583

Governing Law

This Notice and our privacy and confidentiality policy shall be governed in all respects by the laws of Singapore.

Nothing in this Notice limits or seeks to limit your rights under the Act.

Update of our privacy and confidentiality policy

Please note that we may update our privacy and confidentiality policy from time to time to ensure that our privacy and confidentiality policy is consistent with our future developments, industry trends and/or changes in legal or regulatory requirements. If there are material changes to our privacy and confidentiality policy, we will notify you by posting a notice of such changes on our website or by sending you a notification directly. Do periodically review our privacy and confidentiality policy to stay informed on how we are protecting and managing your personal data and confidential information.

Subject to your rights at law, you agree to be bound by the prevailing terms of our privacy and confidentiality policy.

With Love,
Addictive Bakes LLP